AEC companies that have adopted real-time 3D use the technology across their building lifecycle for, on average, more than four use cases, according to a commissioned study conducted by Forrester Consulting on behalf of Unity, published in March 2020. Higher employee retention rate by increasing workforce productivity and safety through interactive VR and AR experiences.Īpplications for real-time 3D technology run the gamut, from design to preconstruction to the job site and beyond. Faster time to market by enabling collaboration and communication between trades and federating data from different software (e.g., Revit, Navisworks, Rhino, etc.) into one model.Winning more projects by presenting buildings to clients in VR and creating leave-behind AR applications.Cost savings from catching design and engineering flaws earlier and using construction sequencing to keep projects on schedule.Research shows real-time 3D unlocks the following benefits: Under the pandemic conditions of 2020, these difficulties are exacerbated.Ĭompanies using real-time 3D can better navigate these challenges. According to a McKinsey & Company report, 20% of construction projects run over schedule and 80% are over budget.
Rework caused by fractured workflows and inefficiency cost the construction industry $450 billion a year. Also referred to as digital twins, these representations look and behave like the physical product and can be experienced on mobile devices, computers, augmented reality (AR) or virtual reality (VR) headsets, and other platforms.ĪEC companies face constant challenges when it comes to productivity and efficiency. While there are many ways to leverage this technology, the core use case of real-time 3D among these companies is to create and deploy digital representations of their buildings, combined with information from data sources such as metadata and sensors.
- Interactive, because users have precise control over their experience and vantage point.
- Immersive, because the digital representation of reality approaches the authenticity of our analog experience of reality, and.
- Real-time 3D experiences are fundamentally both: Unlike movies for example, which create the perception of motion but offer the same passive experience to the audience – real-time 3D immerses people in a digital reality that feels authentic, while giving them control over their experience, much like a video game. Interactivity is at the core of real-time 3D. Check out this page for a deeper dive into how this technology works.
Real-time 3D (RT3D) is a computer graphics technology that generates interactive content faster than human perception.